From bleached brows to dangerously lowcut denim, Gen Z is notorious for risky fashion. So while they toe the line of rocking the latest trends, Visa’s contactless security has their purchases covered. ✨
My Role: The AD and I fashioned (get it? GET IT?) the script, radio spot, and TikToks, from concept to client calls to production. And yes - I tried to snatch the coat post-shoot, but it was a rental. 😭
A Note on the Radio Spot: Yeah, it has nothing to do with clothes. But it DOES touch on risk (the main campaign message). Plus, it’s silly.
Agency: Decoded Advertising
Group Creative Director: Andy Currie
Creative Director: Laurie Hollar
Junior Art Director: Ivette Rafael
Junior Copywriter: Emilia Dabrowska
Senior Editor: Hawmi Guillebeaux
Executive Producer: Shannon Barnes
Director: Lena Beug (Station Film)
Editor: Brendan Hogan (Mackcut)
Colorist: Tim Masick (Company 3)
Composers: Butter Music and Sound
Mixer: Geoff Strasser (Mr. Bronx Audio Post)