Welcome to The Soph-Verse: a bright, cheery world, with US soccer star Sophia Smith at its center. With her Active Cash Card in tow, we follow Soph as she scores cash back on her pre-game wants, needs, and an unexpected purchase that’s a little bit of both.

My Role: Playing the position of Junior Copywriter ⚽🏃‍♀️, I concepted, scripted, presented, and helped wrangle production to get The Soph-Verse to goal.

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Agency: Decoded Advertising
Group Creative Director: Andy Currie
Creative Directors: Joyce Kuan, Melissa Neborsky, Kayla Nixdorf
Art Director: Elsa Flike
Junior Copywriter: Emilia Dabrowska
Executive Producer: Shannon Barnes
Director: Seyi Peter-Thomas (Station Film)
Editor: Justin Quagliata (Union Editorial)
Colorist: Tim Masick (Company 3)
Composers: TEMPEST Original Music & Sound
Mixer: Geoff Strasser (Mr. Bronx Audio Post)